More and more people are researching their medical and treatment choices online. Search engine optimization (SEO) or search engine marketing (SEM) are excellent ways to market your practice and bring more users to your practice’s website. Though there are numerous changes and adjustments that you can make to increase your site’s visibility, here are a few tips to get you thinking about SEO and SEM.
Keywords are the search terms that users often employ to begin their online search. If you include these specific words and phrases within your site’s structure and its content, users have a better chance of finding your site.
Begin by thinking about the words that someone might type in to find your site. Keep in mind that some users know a lot about a topic and may use different keywords than someone who has limited knowledge. Being aware of these differences can help you create content for a varied audience.
And if you need help coming up with keywords, some online search engines have tools that can help you generate keywords that are relevant to your business.
Make Your Website Easy to Navigate
Unless you have hundreds of items that need to be indexed under different categories, you can keep your website structure simple and therefore easier to use.
If your site’s navigation is based solely on drop-down menus, you may want to rethink the structure. Using text navigation not only helps users who may not have some applications like Flash or Java, but also makes it easier for search engines to crawl your site. A crawler is an automated script or program that methodically searches the Internet, extracting data.
Use Exact Language
Create accurate, descriptive page titles for each page. Page titles full of numbers and letters rather than words will make it more difficult for users to search and locate your site. In addition, using the description tag on your page to outline your business helps when search engines pull up information to include in results “snippets,” or the bit of text that often accompanies a result listing.
Create Quality Content for Your Users
Producing quality content for your site is essential. Remember, your site exists for your users, not search engines. Copying large chunks of text or not breaking it up with relevant headers and dividers does not make it useful to your users. In addition, if you create unique content and update it often, visitors will return regularly and new users will also discover your site. Blogging and adding news items are great ways to update your site.
If you’re also ready to purchase search engine advertising on sites such as Google, Yahoo!, Bing, and others, they offer ways to insert your practice’s name in search results. This type of advertising is highly targeted, reaching customers and clients who are already searching for your specialty or focus. There are various levels of advertising, from those for small business to campaigns for global corporations.
Marketing Your Practice the Right Way
Generating and building exposure for your practice and reaching more patients online sometimes can be an involved and complicated process. The web experts at The Doctor’s Bag can help you navigate the world of SEO and more, helping your site to perform well in online searches and reaching more patients. Contact us today.
Up Next: Learn how to effectively promote your practice’s website, both online and offline.